People often ask us what our name, Rising Sun, means. Their guesses range from Bob Dylan’s “House of the Rising Sun” to Japan, land of the rising sun. Allow us to clear this up once and for all.
The rising sun symbolizes the optimistic spirit America is founded on. So long as the sun rises and we are provided its light and energy we can labor for our passion full of freedom and hope. The idea of using the rising sun to represent this optimism comes to us from Benjamin Franklin. He is a founding father who in his time said and did many remarkable things but at the signing of the United States of America’s Constitution said something that truly inspires us. In speaking of the decorative sun on the chair of the Convention President, George Washington, Benjamin Franklin remarked sometimes wondering if the sun was rising or setting. Then with what must have been profound conviction he said he was now certain it is indeed a rising sun.
As we pursue our dreams working late into the night we know we always have tomorrow’s rising sun to look forward to.




Posted on: Sep 25, 2009
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